A really interesting conversation between Erik Spiekermann and Elliot Jay Stocks. Spiekermanns approach to design is something we really admire and try to incorporate into every project we take on. The idea of focusing on a problem first and building around that is in our opinion the only way to design; it seems simple and obvious, but in practice it’s much harder and more time consuming, but will always result in a better outcome than say a template bought off the shelf.
We’re about to launch into our first round of marketing planned for 2012, and we just received the print collateral that’s going to help us along the way.
This year, we got some brochures, presentation folders, cards and case study flyers. As it was a short run of only 100 copies, we went with a cheaper digital run rather than more expensive offset printing.
Initially we were concerned about the reduction in quality going with digital over offset, but we’re stoked with the final product! Thanks to some input from our print manager Fiona Clark, we made a few adjustments to avoid some of the weaknesses of digital printing, and we couldn’t be happier with the results.
What kind of work goes into creating a website? The answer is simple; a lot. All the processes that go into the build, from the initial meeting, to the site going live, usually spans around 3 months. Of course, this varies project to project; small sites can take a few weeks, while especially large sites can take over a year.
- A really interesting look at design and designing in the digital space http://t.co/yVnT2Nmy
- @WebdevObserver thanks :)
- Oh and make sure you like it!
- Updated the Clear Assembly Facebook page, FB is rolling timeline out to all business pages at the end of this month -> http://t.co/nJr8MfcJ
- New marketing material arrived! http://t.co/qFjVPDiX
- Just posted a photo http://t.co/ddrIN5bO